Celebrating Sisters

March 23, 2021


We’re excited and honoured to be taking part in the Celebrating Sisters collaboration project to raise funds for The Thunder Woman Healing Lodge Society. Working with the Queen of Craft crew we’ve created a tasty Saison with Sour Cherries with 50 cents from each can going to support this great organization. 

Celebrating Sisters is a collaboration project coordinated by the Indigenous Brew Day Crew and Ren Navarro of Do Better. Be Better. and Beer.Diversity. This project aims to celebrate the strength and power of Indigenous Women and raise awareness about Missing and Murdered Indigenous Women in Canada.

You may be wondering why our labels have “Red Beer Project” listed instead of “Celebrating Sisters”. This collaborative initiative was originally titled,“The Red Beer Project,” taking inspiration from the REDress art installation. After receiving some valuable feedback from the women in their community, The Indigenous Brew Crew renamed the project “Celebrating Sisters” to refocus the campaign on strength and celebration while still encouraging people to reflect on missing, murdered and abused Indigenous Women. Unfortunately, the labels for our beer were already printed when this project was renamed but rest assured, this brew is part of the Celebrating Sisters project. 

Proceeds from the sale of this Saison with Sour Cherries will be donated to The Thunder Woman Healing Lodge Society, a community-driven initiative born out of concern and recognition for the urgent need to break the cycle of Indigenous women’s over-representation in Canada’s prisons. Indigenous-led, they provide trauma-informed, culturally appropriate services for First Nation (Status and Non-Status), Inuit, and Metis 2SLGBTQIA+ women exiting the justice system.

We also decided to continue our positive working relationship with artist and Indigenous activist  Alanah Astehtsi Otsistohkwa (Morningstar) Jewell, a mixed French and Bear Clan artist from Oneida Nation of the Thames, who designed this year's Queen of Craft Witbier label at the beginning of March. As an extra bonus, and because we adore her designs, we have created new t-shirts using Alanah's artwork for the Celebrating Sisters project with 100% of the profits going to support The Thunder Woman Healing Lodge Society.

Thanks to the Indigenous Brew Crew, Ren Navarro, and our fellow craft brewers taking part in this important fundraising initiative. Cheers!

Celebrating Sisters label