Pencil Thin Lite Lager for Movember

October 28, 2021 the second year in a row, we are raising funds for Movember Canada with the return of our Pencil Thin Lite Lager, a lite beer for a heavy cause. Fifty cents from the sale of each can will be donated to Movember Canada to help raise awareness about mental health, suicide prevention, prostate cancer, and testicular cancer

Pencil Thin Lite Lager is refreshing and crisp with a subtle malt sweetness and clean, dry finish- and with only 110 calories and 4.5 carbs per 473ml tall can, this lightweight lager is an easy way to help raise awareness and support men’s health initiatives. 

Spearheading this Movember fundraiser is Jeff Morrison. Since 2012, Morrison and his team have raised almost $70,000 to support the Movember campaign. What started as a fun thing to participate in turned into a personal cause for Morrison after his father was diagnosed with cancer in 2014, and then himself in 2015.

After three years cancer-free, Morrison got in touch with Movember Canada and has a more active role with the organization, travelling to different Movember events across the country and doing interviews, and fortunately, collaborating with us! By hosting these events and sharing his experiences, Morrison aims to get more men comfortable talking about prostate cancer.

“If you’re not afraid to talk about it, it’s about making one person more aware and getting themselves tested," Morrison asserts.  

Pencil Thin Lager is available starting on Friday, October 29th with an open-house at the brewery from 4-7pm to come sample the beer, enter to win a beer fridge stocked with Wellies, and throw a few rounds of cornhole to win some swag.  We look forward to seeing you and helping support men's health and wellness!